Creating fictional personas to represent the needs and interests of the groups or individuals helps plan communications that engages them effectively.
Building personas
The Proximity of Care Design Guide developed by Arup and BvLF, is a practical and free online tool for urban practitioners, developers, city authorities, and child development professionals to embed child and family friendly design principles into their work.
Creating fictional personas to represent the needs and interests of the groups or individuals helps plan communications that engages them effectively.